American artist Joe Iurato is not only a street art artist. Create miniature site-specific action figures in the simplistic and photorealistic style, Jeo utilize the outdoor environment to create site-specific installations and tells stories about the path from childhood to adulthood. Each individual work of art highlights the potential for interaction and storytelling within public space and transforms common landscapes into carefully crafted scenes.
Due to many years of creative experience and his unique presentation and narrative ability, Joe is not only popular in European and American countries and is widely loved by everyone, but attract the cooperation of many brands from different industries which include: The NFL, Kenneth Cole, GQ, Red Bull, Adidas, Mike Tyson’s Iron Mike Productions, The New York Racing Association, Nike’s House of Hoops, ESPN, the NBA, NBC’s Sunday Night Football, Sprite, USA Network, Nusret Steakhouses, Nickelodeon, and Paramount Pictures. Besides, the richness and artistry of Joe's works also become some of the museum collection.