News｜HP x Loes van Delft
Apr. 1. 2021
HP and Google as their HP Chromebook has been on the market for 10 years.
HP specially invited the Dutch artist Loes van Delft to design the case of the laptop. Everyone who purchases an HP Chromebook between April 1st and April 30th can get a laptop case designed exclusively by the artist as a special project for the 10th anniversary of the Netherlands.
Dutch artist Loes van Delft's creation contains brand symbols, digital technology, social media and other elements to illustrate her personal observations of social phenomena. The artist have the courage to try the combination of different materials, hers creativity is constantly being stimulated, and make the creations are diversified. The works have also ranged from small-scale graphic works to large-scale sculptures. With an open mind and vision, she knows how to use the brand's reputation to enhance her own advantages and integrate with it. The brands that Loes have collaborated with including : HEINEKEN, TOMMY HILFIGER, TIGHA, MAC COSMETICS, PEUGEOT, TIMBERLAND and many other well-known brands. Superstar Justin Bieber also loves the hand-painted leather jacket jointly launched by the artist and fashion brand TIGHA. Justin Bieber and his father Jeremy Bieber have been exposed on Instagram many times. Besides, the artist was invited to be one of participating artists in the 90th anniversary exhibition of MOAM and Disney in 2018. Loes combined her own character with Mickey Mouse and was well received.
"Compared with trend art, my art is more like creating in the way of pop art" - Loes van Delft
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